Revenue automation for next generation B2B companies

We’re building an AI first suite of revenue tools to help B2B teams
scale their revenue workflows, from contract to cash.

202320242025

Why we're building Sequence

Sequence emerged from the challenges that my co-founder Eamon and I faced while scaling B2B companies for over a decade.

As founders, we experienced firsthand how existing tools failed to automate revenue collection for our custom contracts and pricing strategies, whether usage-based, seat-based, or involving custom trials and ramps.

We're building Sequence to empower B2B finance and commercial teams to automate and scale revenue workflows - from creating and signing contracts to automating billing, invoicing and revenue recognition.

Our ambition is to unify sales and finance teams currently disconnected by fragmented tools and siloed data. We don't believe you can solve this problem with another point-solution. Instead, we're building Sequence to address the entire workflow end-to-end through deeply integrated products, right from day one.

Our values

Where everything starts

Extreme Ownership

We take pride in identifying problems, taking ownership and achieving outcomes. History belongs to those who take action.

Lightning Fast

We set an ambitious pace for shipping products, supporting our customers and teammates.

Magically Simple

Every decision we make has simplicity and beauty at the core. The user experience bar could not be higher.

Passion and Curiosity

Every member believes Sequence is more than a place of work. We celebrate curiosity, and filling gaps in the team's knowledge.

Absolute Integrity

A transparent, principled environment is core to our DNA; we trust our team to do the right thing.

Investors

Backed by world class VCs
and Founders

Andreessen Horowitz

Investor in Lyft, Slack, Github, and more.

Salesforce ventures

Investor in Stripe, Dropbox, Zoom, and more.

Sequence team

Our world-class team

The team behind Sequence has decades of experience building and operating category-defining SaaS, AI and fintech companies.

When building their previous companies, it was clear that Finance teams were the most underserved group in any fast-growth business, where chronic over-reliance on developers was required to support automation of FinOps at scale.