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The Sequence Blog
What is outcome-based pricing?
Charging customers only when your product delivers successful outcomes sounds great in theory, but comes with three core challenges. Learn how to navigate outcome definition, attribution, and pricing decisions with our practical checklist for implementing outcome-based pricing.
Merlin Kafka
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10 reasons why companies move from Stripe Billing to Sequence
At Sequence, we continue to see teams reach the breaking point with Stripe Billing. This is a direct guide to why modern B2B teams are looking for more flexible billing and quote to cash software.
Enda Cahill
Lindsey Sipplen
Announcing HubSpot CPQ
Today we're launching HubSpot CPQ, a deeply embedded sync between Sequence and HubSpot deal / customer objects to solve a fundamental problem for revenue teams: keeping HubSpot as the source of truth for pricing while using Sequence for quote to cash. Sales teams want to prepare quotes in Sequence while maintaining all deal context and pricing visibility in HubSpot. Without proper synchronization between your CRM and CPQ module, pricing data lives in silos, deal records become incomplete which then upset pipeline management and deal forecasting for sales, automations and renewal opportunities for CS, and reporting workflows for RevOps and Finance.
Enda Cahill
How Pylon prices different AI products: Agents vs Assistants
Pylon changed their pricing model six times. As an AI-native platform helping B2B companies run post-sales support and customer success, they learned that different types of AI products need different pricing approaches.
Enda Cahill