Announcing: Principles of Revenue Management  
Sequence

Lindsey Sipplen

· January 8, 2025

Sequence Shines in G2's Winter 2025 Report with 16+ Badges

Sequence has earned 16+ badges across multiple categories on G2’s Winter 2025 Report. With a 4.8/5 average rating, support, and trust from our amazing customers, Sequence was once again recognized as a High Performer and received awards across multiple categories including “Easiest To Do Business With” and “Best Support.”

16+ awards for Sequence in the G2 Winter reports

High Performer Status

We're happy to share that for the third consecutive time, Sequence has been recognized as a High Performer in G2's Winter 2025 Awards. Alongside this achievement, we're proud to have earned 16+ badges across multiple categories and maintained an average rating of 4.8/5. Our customers note that Sequence has reduced their time spent on monthly billing runs, manual errors, and headcount needed to handle invoicing.

Easiest to Do Business With

We understand that billing and invoicing on custom pricing models can be difficult, which is why Sequence is purpose-built to simplify these workflows. By combining hands-on implementation support, robust support materials, and a highly intuitive platform, we ensure customers are able to quickly deploy Sequence and build a robust, scalable quote-to-cash workflow.

Best Support

In addition to a smooth onboarding process, our team is committed to making sure each customer has a great experience using Sequence every day. Whenever there’s a question or comment, our support team is there to help immediately, and feature requests from customers frequently impact our rapid product releases.

See what our customers are saying about Sequence:

“Sequence has removed the need for us to make a dedicated accounts receivable hire. They are accurately automating invoicing for contracts, which include usage-based pricing, parent-child billing, minimums, and discounts. The clean invoices and automated payment reminders are great bonuses for us.”

Florent D., Fluents

“We really like the flexible UI and billing engine, which stood out compared to the legacy systems we had tried before. The no-code dashboard and modern design make it so much easier to adjust pricing for our custom contracts. The team provided excellent support during onboarding, and since switching to Sequence, we've saved 28 hours on our monthly billing runs—down from 30 originally [93% reduction in time spent on billing].”

Demi B., Heron Data

“The flexibility of the Sequence billing module has enabled us to automate our entire revenue collection workflow for our complex usage-based pricing model and bespoke deals.

The platform is very easy to use, and creating billing schedules is really simple, which automatically generates accurate invoices for all of our custom contracts”

Verified User

“Our team switched over to Sequence to manage our billing and invoicing after being with another vendor, and found that Sequence was better suited to our pricing model. What really stood out to us was how well it can handle all of our custom contracts across the business. We’ve also really appreciated how supportive the Sequence team has been. Having a dedicated implementations manager and engineering DRI for support has helped us to onboard in one month.”

Tulio D., Heron Data

“They’ve [Sequence] provided us with a straightforward way to setup our various pricing plans in an invoicing tool. The way that they setup pricing means we have a lot of flexibility with how we price for each of our customers (eg. flat monthly fees, prices per transactions, % fees, capped fees).

It's easy to review invoices before sending them out or to bulk send once they've been reviewed.

Integration with Xero means that we can keep track of what has been paid and what hasn't, and this information automatically marks invoices in Sequence as paid/unpaid.

Automatic chaser emails go out for unpaid invoices which is useful.

Sequence has been very open to feedback, and features that we've wanted have generally been quick to materialise.”

Justin S., Volume


Get in touch to book a Sequence demo.

Lindsey Sipplen

From Inception to IPO

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